To recruit Dr. Jennifer West, a researcher at Rice University, Duke University had to pay for an entire team of researchers that worked with the Professor, as well as much of their equipment. Dr. West told NPR, “They actually sent architects to Rice (University) who looked at our lab facilities there, then used that information to go back and design the facility that would work for us at Duke.”
Imagine a university making the same effort to secure the best instructional experience for its online students. Imagine institutions feverishly seeking out the best available digital learning content; recruiting the best instructional designers and the best instructors; the ones that have been proven to improve learning outcomes. Imagine if the Chief Academic Officer’s career security was dependent on her success in this regard. Given the centrality of teaching and learning to the institution, this shouldn’t sound absurd; the problem, of course, is that it does.
 Lisa Chow. Duke: 60,000 a Year for College is Actually a Discount, NPR. February 21, 2014. . http://www.npr.org/blogs/money/2014/02/14/277015271/duke-60-000-a-year-for-college-is-actually-a-discount Retrieved May 12 2014.